CAB Camp Paso Robles 2021 – Now open to all states!

  • Date

    March 8–29, 2021

  • Deadline

    January 29, 2021, 11:00 PM (Pacific)

  • Location


  • Sponsors

    Paso Robles CAB Collective, The Somm Journal

View the session from March 8th here.

View the session from March 15th here.

View the session from March 22nd here.

View the session from March 29th here.


This program is now open to all states, however, we are unable to ship wine to: AL, AR, DE, KY, MS, RI, SD, and UT.

CAB Camp 2021

SommFoundation, Paso Robles CAB Collective and the Somm Journal are pleased to announce CAB Camp 2021, March 8th – 29th. Participants will be selected to join an intimate group of top wine professionals for a one-of-a-kind experience.

Discover the most exciting up-and-coming U.S. wine region, Paso Robles. This program offers a deep dive into all that this incredible wine region has to offer. The online experience will include virtual vineyard tours, educational seminars and discussions with the winemakers. Participants will receive wine samples to taste in conjunction with the webinars, as well as one year’s access to SommFoundation’s SommGeo.

***In addition to exclusive access to these webinars, the Paso Robles CAB Collective invites you to visit the region in-person to explore its wineries at a time convenient to you once you’re comfortable traveling again in 2021. The Paso Robles CAB Collective (PRCC) will cover lodging for 3 nights (Sunday thru Thursday), most lunches and dinners, and your planned winery experiences. The PRCC will also provide you with a $350 stipend for transportation to, and incidentals in, Paso Robles. The PRCC will curate your itinerary when in Paso Robles to include 10-12 winery visits during your stay. You will be responsible for arranging and paying for your transportation to the region and you will receive the stipend at the conclusion of your trip. We hope that circumstances will allow for your visit sometime soon.


This program is a series of four webinars on Mondays starting at 1pm Pacific:

March 8, 2021 | 1-3 PM PST- Introduction to Paso Robles and its AVAs

Formed in 1983, the Paso Robles AVA is a diverse appellation located in the northern region of San Luis Obispo County, midway between Los Angeles and San Francisco, and only six miles in from the Pacific Ocean. Paso Robles has grown to encompass 40,000 vineyard acres within 11 AVAs. This vineyard acreage is spread over a sprawling district roughly 42 miles east to west and 32 miles north to south. Cabernet & red Bordeaux varietals are grown in each of the AVAs. This session will explore Cabernet Sauvignon from eight of the districts: Adelaida, Creston, El Pomar, Estrella, Geneseo, Santa Margarita, Willow Creek, and Templeton Gap.

March 15, 2021 | 1-2:30 PM PST – The Effects of Calcareous Soils, Diurnal Swings & Phenolics of the Paso Robles Terroir

What makes Paso Robles Cabernet stand out from the rest? The answer lies in the region’s distinctive soils, topography, and the fifty degree nightly diurnal swing that allows the grapes to rest from the warm days and long hang-time the grapes enjoy to reach full ripeness. This all lays the groundwork for the incredibly high phenolics which attributes to the ageability of wines from Paso Robles.

March 22, 2021 | 1-2:30 PM PST – CAB Blends

Paso Robles is known for its pioneering winemakers and wines that reflect their untamed spirits. Not bound by legal or colloquial mandates, the winemakers of the Paso Robles CAB Collective have garnered high regard for their sumptuous red Bordeaux blends that showcase the use of multiple grape varieties and from various Paso Robles AVAs. Six winemakers will showcase their best CAB blends in this session.

March 29, 2021 | 1-2:30 PM PST – Cabernet: The King of Paso Robles

Paso Robles traces its wine history as far back as the 1700’s, but it truly came into its own in the 1960’s when Dr. Stanley Hoffman and Andre Techelistcheff planted some of the first Cabernet. By the time Paso Robles gained AVA status in 1983, local pioneers including Gary Eberle, Jerry Lohr and Justin Baldwin, to name a few, had crowned Cabernet as king of the region. Paso Robles is deeply rooted in its potential with Cabernet Sauvignon and this session will explore the attributes that position this region on the global stage.


Upon completion of the last webinar, all participants will be given access to an online competition. This test will cover information from the online sessions including, but not limited to, Paso Robles’ wines, history, and terroir. The test will be scored by the most correct answers given in the shortest amount of time. The top three scorers will receive the following general education scholarships.

First place: $1,000 and one year’s access to SommGeo

Second place: $500

Third place: $250

Eligibility Requirements:

  • This program is now open to residents of all states, however, we are unable to ship wine to: AL, AR, DE, KY, MS, RI, SD, and UT.
  • Preference will be given to applicants with wine purchasing responsibilities or to those who have influence over wine purchasing decisions at their place of employment.
  • Must currently (or previous to COVID-19) work in the wine industry. If you are currently unemployed, please tell us about your previous employer and your plans to stay in the wine industry.
  • Attendees must commit to attending all four sessions in entirety.

About the Paso Robles CAB Collective (PRCC):

Founded in 2012, this grassroots non-profit organization was formed with the belief that the best red Bordeaux varietals in the world are produced in Paso Robles. The PRCC strives to promote the full potential of the Paso Robles AVA in producing superior-quality, classic and age-worthy Cabernet Sauvignon and red Bordeaux blend wines to consumers, trade and media worldwide.

PRCC Mission: To educate media, trade and consumers on the quality of Cabernet Sauvignon and red Bordeaux varietals produced in Paso Robles, and to promote the varietals themselves, as well as the global marketing of Cabernet Sauvignon and red Bordeaux varietals from Paso Robles.

PRCC Vision: Promoting the full potential of the Paso Robles appellation in producing superior quality, age-worthy, balanced, classic Cabernet Sauvignon and red Bordeaux varietals to media, trade and consumers worldwide.

Read more about the PRCC and its member wineries here:

DEADLINE TO APPLY: Friday, Jan 29th, 2021, 11:00pm Pacific.